The Unyielding Determination of YiShah Ooi

In the world of real estate, success often comes to those who possess determination, resilience, and a relentless drive to achieve their goals. YiShah Ooi, a seasoned real estate professional with over 15 years of experience, exemplifies these qualities. Her journey from a background in hospitality to becoming a highly sought-after HDB specialist is a testament to her unwavering determination and steadfast commitment to her clients. In this article, we will delve into the remarkable story of YiShah Ooi, exploring her background, her approach to building relationships with clients, the challenges she has overcome as a single parent, and her plans for the future.

From Hospitality to Real Estate

YiShah’s career began in the hospitality sector, where she worked for seven years. Her tenure in hospitality honed her communication skills and exposed her to a myriad of people and situations. However, she yearned for a career that offered flexibility and the opportunity to chart her own course.

Starting with a prominent company in the field, she soon realized that her time and focus were limited due to her responsibilities as a single parent. This realization led her to make the decision to join LHG Properties, a company specializing in HDB properties. Focusing solely on the HDB segment allowed her to deepen her knowledge and benefit from mentorship, ultimately providing her with a clearer direction and a more fulfilling professional life.

A Niche in HDB Properties

“With LHG we just focus on one segment, which is HDB and it allows me to deep dive into the knowledge,” she explains.

YiShah’s determination to specialize in HDB properties has proven to be a wise choice. As a HDB specialist, she has been able to provide a high level of expertise to her clients, ensuring that they receive the best possible advice and guidance. And this has translated into a sustained period of continuous success for YiShah, enabling her to achieve top 3 positions in sales for the past 4 years, between 2020 to 2023.

One of the key aspects of YiShah’s success in real estate is her emphasis on building relationships. She treats her clients like friends, going the extra mile to provide them with exceptional service and support. Recognizing that HDB sellers often lack confidence in the sales process, YiShah takes it upon herself to guide and reassure them every step of the way. By offering her expertise and being readily available to address their concerns, she instills a sense of trust and peace of mind in her clients.

The Power of Referrals

“With every sale you close, you lay the foundation for a strong referral base” – YiShah Ooi
YiShah Ooi’s believes strongly in the power of referrals and understands that satisfied clients can become valuable sources of new business. She nurtures these relationships by staying in touch with her clients even after the sale is complete. Whether it’s inviting them to dinner, giving small gifts, or simply reaching out to check in, YiShah ensures that her clients feel appreciated and valued.

“My clients call me Singapore mommy because they feel like I take care of them very well. It’s not just about the sale; it’s about building long-lasting relationships.” – YiShah Ooi

Overcoming Challenges as a Single Parent

YiShah Ooi’s journey in real estate hasn’t been without its challenges. As a single parent, she had to navigate the demands of her career while raising three children. The early years were particularly tough, with limited finances and a need to juggle multiple responsibilities. However, YiShah’s determination and resourcefulness helped her overcome these obstacles. She took on various jobs, including hawker stalls and baking, to supplement her income and provide for her family. Her unwavering commitment to her children and her career fuelled her drive to succeed.

Looking To The Future With Positivity & Determination

As YiShah Ooi looks to the future, she remains as determined as ever to achieve greater success in her career and personal life. She approaches each day with the mindset that it could be her last, seizing every opportunity to make a positive impact on her clients’ lives. YiShah’s focus is on expanding her real estate portfolio and continuing to build strong relationships with her clients. She understands that success in the industry requires a relentless pursuit of excellence and an unwavering commitment to serving her clients’ needs.

“I treat every day as if it’s my last, giving my all to every deal, big or small. It’s not about the money; it’s about the satisfaction of knowing I’ve made a positive difference.” – YiShah Ooi

In conclusion, YiShah Ooi’s journey from hospitality to real estate is a testament to the power of determination and resilience. Her unwavering commitment to her clients, her ability to build strong relationships, and her determination to overcome challenges have propelled her to success in the real estate industry. As she continues to forge ahead, YiShah Ooi serves as an inspiration to aspiring real estate professionals, single parents, and anyone determined to achieve their goals against all odds.

Dear KEO,

I have transacted more than 10 properties ranging from humble 3 room HDB flat to condos and link bungalow. I have not met an agent who works harder and FASTER than Yishah!

My very first call to Yishah resulted in 4 viewing that very evening. I remember asking her did she have an assistant to make the appointment for her , she told me no. At that moment, I knew I’m dealing with a “race horse” and not a “pony”.

I ask, because she told me she was having training and will only get back to me later in that afternoon.

In that short afternoon, having training and able to make not one but four appointments is what NOT many agent can or will do.

I’m a fussy buyer and I knew exactly What I wanted in a my flat. After viewing more than 40 flats through her, I finally found my choice flat and that, only I have to forgo my first option through another agent.

Despite already optioned one of the flat through another agent. Yishah did not give up. Just before I was about to exercise my option. Yishah told me one of the flat that I was interested is putting back to the market for sale.

To cut the story short Yishah managed to close the case and I happily forgo my option money for the first flat and bought my preferred flat through Yishah.

And by the way, she also managed to sell my own flat in a very short time.

I congratulate you for having such a great agent/Director. Like any company, we need “race horse”. I’m very sure Yishah will be a great asset to your your company!

Regards,

Colin Chng