Image credit: CapitaLand
J’den, a 99-year leasehold condominium situated on the grounds of the former JCube mall in Jurong East, has quickly become one of the most sought-after new launches of the year. The recent launch event witnessed an impressive feat, with 88% of its 368 units finding eager buyers on the 11th of November.
Unsurprisingly, this surge in interest has catapulted the property into setting a record for Jurong East.
J’den sets record in Jurong East
The property in question is located on the 40th floor, marking the highest point in the development’s soaring architecture.
Positioned in Block 8, J’den’s record-breaking unit sold for an impressive S$3.92 million at a rate of S$2,639.73 per square foot (psf).
Sales trend in J’den
These seven units in J’den, including the one commanding the record price, all share a common thread – they are 4-bedroom units from Block 8, the premium stack, and are situated on floors 18 and above.
What makes this even more noteworthy is that these transactions aren’t merely the highest sales within J’den (so far); they’re all also the top sales across the entirety of Jurong East.
| Date | Unit | Price | Price (psf) |
| 11/11/2023 | #40-08 | S$3.92 M | S$2,639.73 |
| 10/11/2023 | #35-08 | S$3.837 M | S$2,583.84 |
| 11/11/2023 | #30-08 | S$3.752 M | S$2,526.6 |
| 11/11/2023 | #28-08 | S$3.72 M | S$2,503.36 |
| 11/11/2023 | #27-08 | S$3.697 M | S$2,489.56 |
| 12/11/2023 | #20-08 | S$3.591 M | S$2,416.55 |
| 10/11/2023 | #18-08 | S$3.563 M | S$2,399.33 |
What drove the S$3.92M record sale?
Jurong’s transformation into Singapore’s second-largest business district played a pivotal role in attracting buyers to J’den.
But that isn’t the only reason behind the development’s impressive sales. Several factors combined to propel J’den to this milestone, including:
Location appeal
The convenience of the location has been a major selling point for the development.
Notably, the condominium is directly connected to the Jurong East MRT interchange and major malls such as IMM, Westgate, and Jem.
Additionally, the development offers easy access to healthcare facilities, including Ng Teng Fong General Hospital.
Upcoming developments like the Jurong East integrated transport hub and recreational spots such as the new Science Centre and Chinese Garden further contribute to J’den’s appeal.
Read more: New Jurong Town Hall Bus Interchange (JTHBI) set to open, revolutionising connectivity in Singapore
Properties for you in Jurong East
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Attractive starting price
The new launch was also complemented by a competitive starting price of S$2,100 psf. This pricing strategy resonated positively within the market, drawing attention from potential buyers who find the initial cost manageable enough to instil a sense of “comfort and confidence”.
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Views and unit preferences
The allure of views, either of Jurong Lake Gardens or the city, captivated buyers. Premium units, including three-bedroom-plus-study and four-bedroom units with private lifts, garnered special attention from owner-occupier families seeking exclusivity.
Pent-up demand
The pent-up demand for new private homes in Jurong became evident, given that J Gateway in 2013 was the last condominium project launched in the area.
Sales transactions in Jurong East
Taking a broader perspective on Jurong East’s real estate landscape, we observe a significant shift over the years in terms of the area’s development and property prices.
In 2013, the area experienced its highest transaction volume, reaching 1,428, with an average price psf of S$1,141. However, there was a subsequent drop in sales, only slightly surpassing 700 in 2021, with an average price psf of S$600.
Fast forward to 2023, and the average price psf has surged to S$1,431, surpassing even its peak in 2013.
To put things in perspective for you, the average price psf of Jurong East properties has increased by approximately 25.43% in the past 10 years and 192.04% in the last 5 years alone.
What do you think of J’den’s unit prices? Let us know in the comments below or on our Facebook post.
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