Singapore-based co-living operator The Assembly Place (TAP) has announced a strategic investment in 2MR Labs’ Web3 Launchpad. Temasek’s Heliconia Capital and Lucid Blue Ventures were also involved in the investment.
2MR Labs is Southeast Asia’s first Web3 launchpad to build technologies that bring real-world value to global brands through digital assets. It aims to build and engage with the community through blockchain technology and Web3 strategies.
According to TAP’s press release, the strategic alliance between TAP and 2MR Labs aims to drive innovation in the blockchain technology, allowing TAP to integrate blockchain tech with real estate and hospitality, and establish itself as one of the pioneers in the co-living industry.
The partnership leverages 2MR Labs’ Web3 Launchpad to create a unique co-living experience, empowering TAP’s community of residents and business network. Through state-of-the-art blockchain technology and asset tokenization, members can participate actively in Decentralized Autonomous Organizations (DAOs).
“As TAP is approaching our 1,500 rooms target in the coming months, it is the correct time to adopt a Web3 strategy through 2MR Labs in our co-living business. Digital transformation and blockchain are here to stay, and we have to accept and embrace it. We believe that our community will benefit from the utilities through the digital launch pad services,” said Eugene Lim, CEO and founder of TAP.
“We believe the future of brand power lies in the power of their community, and we aspire to maximise the potential of brands, empower communities with blockchain to achieve more and build a sustainable future,” said Arthur Lin, CEO and founder of 2MR Labs.
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