2021

Singapore Consumer Sentiment Study H1 2021

Singapore Consumer Sentiment Study H1 2021
Singapore Consumer Sentiment Study H1 2021

The H1 2021 PropertyGuru Consumer Sentiment Study found mixed sentiment among Singaporeans towards the property market. While there is an overall optimism, more than half of Singaporeans are still uncertain of future property prices and concerns over housing affordability have been raised.

 

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Overall, Singaporeans were more optimistic about the property market as the Sentiment Index – which measures current real estate satisfaction and overall climate, housing affordability, interest rates, perceived government efforts, and property prices – increased by two points in H1 2021.

Here are the key findings of the survey: 

Key finding #1: Buyers feeling the pinch as property prices continue to rise

As property prices in Singapore continue to show an upward trend despite the pandemic, 84% of Singaporeans find property prices high, and fewer Singaporeans consider themselves able to afford a property with the current prices and income, down from 66% in H2 2020 to 60% in H1 2021.

Despite the various relief measures introduced by the government, including extended support to reduce home loan payments, more Singaporeans feel that the government needs to do more to make housing affordable, up from 62% in H2 2020 to 65% in H1 2021.

The rise in property prices over the last two quarters in 2020, fueled by pent-up demand post-circuit breaker, could have prompted Singaporeans to call for further ease in Buyer’s Stamp Duty (BSD) (64%) and lowered upfront downpayment costs (41%). Meanwhile, 61% also hope for a reduction in Additional Buyers' Stamp Duty (ABSD).  

The majority of requests to lower BSD and upfront downpayment costs came from millenials, at 66% (vs. middle-aged and older Singaporeans at 62%) and 54% (vs. middle-aged and older Singaporeans at 45%), respectively.

Key finding #2: 3 in 5 Millennials are prioritising saving up for home buying amid the pandemic

While 72% of Millennials are thinking of moving out of their family homes in the next year, 28% are hesitant – citing the lack of savings to own or rent a home (48%) and not being married (35%) as top barriers for being unable to do so.  

Despite this, most Millennials are establishing proactive financial steps to help fulfil their homeownership dreams. The study found that 69% of Millennials are prioritising saving for home buying this year over experiences like travel, food, hobbies, and staycations. 

Dr. Tan Tee Khoon, Country Manager of PropertyGuru Singapore, said, “The economic and job uncertainty amid the pandemic has brought to the fore the importance of establishing long-term saving goals amongst Millennials, such as owning their first home. Millennials in Singapore are proving to become a dominant force in the property market as they look to fulfil their homeownership dreams in the next few years.” 

Findings from the study further showed that the majority (97%) of Millennials would prefer to buy a home rather than rent, citing resale HDB flats as their preferred property type (30%), followed by new condos (29%) and private resale condos (23%). Surprisingly, co-living is an unpopular housing option to them, with only 18% interested in the concept. 

“As the need for remote work continues, the idea of co-living may seem less appealing among Millennials as this could mean competing more frequently for the use of common spaces, or even resorting to working within the confines of the bedroom,” said Tee Khoon. “Owning an HDB flat, on the other hand, offers Millennials a place they can call their own, granting them more personal space and flexibility. They are also likely to be more prudent in their housing decisions, thinking long-term with plans like selling the flat after the Minimum Occupancy Period (MOP) to upgrade to private property.”  

Tee Khoon added, “Still, co-living remains a great option for the budget-conscious Millennials who may not be ready to purchase a property but still want their own spaces or right-size their housing needs. Co-living tenants stand to enjoy enormous savings by sharing common living spaces with a like-minded community.” 

Key finding #3: Landlords expect residential rentals to fall in 2021

In the study, more than half (52%) of investors and landlords anticipate rental prices to decrease in the next 12 months but expect stability or a slight increase in the long term, while 63% expect rent to stabilise or increase in the next two years.

93% of landlords consider retaining tenants in the current climate more important than renting at the right prices. In doing so, almost 3 in 4 landlords (72%) have given or are willing to give rebates or discounts to help their tenants. “The rental market is one segment adversely affected by the pandemic with a significant reduction in demand due to the uncertain economy and weak employment outlook,” said Tee Khoon. “But the current rental market situation is temporal, so interest will likely pick up as Singapore begins making travel bubble arrangements across regions.”

Key finding #4: More education needed around home loan financing to help bridge knowledge gaps

The study also identified the need for greater awareness and education around home loan financing, with 50% of Singaporeans indicating that their unfamiliarity with the required paperwork poses a challenge in them securing a home loan. Other concerns include their inability to afford their downpayment (39%) and job and income stability (36%). Meanwhile, nearly 2 in 5 Singaporeans (39%) are unaware that they can refinance their home loans. This number is higher amongst Millennials (47%) compared to middle-aged and older Singaporeans (33%). 

When asked for the reasons for not refinancing their home loans, 45% of Singaporeans feel refinancing their mortgage during their lock-in period is an unwise decision, 34% perceive that a lot of effort is involved to refinance their mortgages, while 21% cited the need to pay thousands of dollars upfront when refinancing as a drawback. These findings all point to common mortgage refinancing misconceptions amongst home buyers. 

Paul Wee, Managing Director (FinTech), PropertyGuru Group said, “While most Singaporeans are aware of refinancing, their level of understanding around the refinancing process and its benefits is still low, which affects opportunities to grow savings. A home loan is a long-term commitment. There is no one-size-fits-all approach, so it should be regularly reviewed, like a health check, to ensure that one’s needs are met as we move through each phase of life.”  

Findings from previous Consumer Sentiment Studies:

Singapore Consumer Sentiment Study H2 2020

Singapore Consumer Sentiment Study H2 2020

CollectionJuly 2020

Consumer Sentiment Study H1 2020: Our Key Findings

Consumer Sentiment Study H1 2020: Our Key Findings

ArticleMarch 2020

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Does Having a Smart Home Boost Your Home’s Resale Value?

Having a smart home in Singapore helps to make our lives easier and more convenient, be it improving the security and safety of our home, trimming the energy bill, or managing and automating the devices in your house, such as lights, air-conditioners or TV. 

But while they help to make our lives more comfortable, at the back of every homeowner’s mind is whether outfitting your home with smart home devices are sound investments. In other words, whether it helps to improve the resale value of your home should you sell it in the future.

After all, what use are voice-recognition or keyless locks if they’re not enough to sway potential buyers, right?

Curious? Read on to find out! 

Suggested read: Why a smart home can make you feel like a million bucks (and 5 smart homes projects that will help you)

 

What Is a Smart Home?

Put simply, a smart home refers to a residence that’s equipped with smart devices. These devices are connected to the internet, allowing you to control them wirelessly or remotely via applications, voice control or even artificial intelligence.

A popular example of smart technology is smart speakers such as Google Nest and Amazon Echo. By speaking to these speakers, you can interact with the smart devices in your home to control or automate them to do things. 

For example, you can control your lights, set the room temperature, to monitoring your home remotely. 

 

Do Smart Home Devices Increase a Home’s Value?

According to agents we spoke to, the type of renovations that you do will affect the resale value of your property. Simple renovations that improve the home’s overall livability, efficiency and functionality tend to be popular among homebuyers, and are likely to increase a home’s resale value.

On the other hand, highly personalised renovations such as built-in furniture and open kitchen are potential turn-offs. 

So, what about smart devices? Does smartening a home with smart devices such as lights, thermostat, or locks help to increase your home's resale value?

Bren Soon, Division Director at Huttons Asia, says that generally, smart home features do not increase a home’s resale value because buyers do not prioritise them when looking for a home. 

However, he said that younger buyers may resonate with smart homes better, though they may not necessarily pay more for them.

“Younger buyers who are more tech-savvy and appreciative of smart technology may find it interesting. However, they may not be willing to pay more for the property because the cost of installing smart devices is actually cheaper as compared to the overall price of the property.” 

 

Although Smart Homes May Not Fetch a Higher Price, Some Smart Features Help Make It Easier to Sell

While smart homes may not necessarily increase your home’s resale value, Bren said that some smart features help to make your home more appealing to buyers, especially if they can resonate with the tech.

“For example, smart lights that automatically turn on when you step into the bathroom. This feature helps young children who can’t reach the light switch. Parents will also appreciate the convenience of not being woken up by their kids if they want to visit the bathroom.

“Apart from that, smart security features such as smart doorbell camera or QR code generators for visitors are also popular. Explaining the benefits and convenience of these smart features would give a better impression of your home and make it stand out from the rest.”

Another smart tech that may help to sell your home is temperature screening camera that can detect the temperature of individuals. This is especially true during these trying times.

Apart from that, smart cooling and energy-saving systems were among the top features that home buyers look for, according to a study by PropertyGuru

 

Smart Home Products That Are Potential Turn-Offs

On the flip side, smart home features that are too personalised or too techie will affect your home’s resale value. For example, if the feature is hobby-related, buyers may use it to negotiate the price down, Bren said. 

“I once chanced upon a home that had mini speakers wired around the whole house. This caused a fair bit of devaluation to the property. Buyers who viewed the house wished to remove them and factored in the cost of dismantling all the mini speakers. 

“Another example is older folks who are not tech-savvy; they may find it challenging to operate a home with built-in smart features because they’re unfamiliar with the technology. 

 

Conclusion: Smart Homes Aren’t for Everyone, But having practical smart home features help

In short, smart tech isn’t very popular among Singaporean homeowners. If you have a smart home and you’re concerned about your home’s resale value in the future, or thinking of smart tech as an investment, one thing you could do, is to relay the features and benefits to your agent so that he/she can educate the buyer. This also helps to differentiate your home from the rest.

Another tip is to go with a smart feature that’s familiar to the average consumer so that it’s easier to explain. For example, you can talk about the benefits of smart LED lights, such as how they help to reduce energy cost while also allowing the occupants to set the mood and tone of the house.

Remember that while a smart home can help to make things easier and more convenient, it’s also important not to overly emphasize on the smart features. If you plan to install sophisticated or expensive tech, be prepared that not all buyers are willing to pay more for your home.

 

Other Common FAQs Related to Smart Home

Is a Smart Home Worth It?

While the cost of installing smart home devices can be a little more expensive, they provide long-term benefits such as reduced energy cost, convenience and safety.

Does Smart Home Increase Home Value?

The demand for smart homes has been increasing. According to a report by consultancy firm Kearney, the smart home market in Asia is expected to hit $120 billion by 2030. To increase your home’s value, go with smart features that will bring practical benefits, such as smart lighting.

Does Smart Home Save Money?

Smart home feature energy-efficient devices that can help you save up to 40% in energy costs.

For more property news, resources and useful content like this article, check out PropertyGuru’s guides section

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