The effect of this global pandemic made on the property market is truly unprecedented. What was once regarded as one of the most traditional of industries; now has had its digitalisation accelerated beyond our wildest expectations and forecasts.
With many real estate agents worrying about how they can continue to survive in their careers – today we’re sharing tips from some top agent leaders (Stuart Chng from OrangeTee, Kevin Lim from ERA and Bobby Sng from PropNex) on how you can thrive in COVID-19.
Stuart Chng: The Future of Real Estate is in Personal Branding
A strong advocate and testament of great content, Stuart walks the talk as he invests immense amounts of resources into creating regular content on his very own blog where he shares his knowledge about real estate.
“Content helps you to reach out 24/7 to your audience. Invest in them to amplify your business presence. Remember: Unseen, unheard, unsold.” – Stuart Chng, OrangeTee
Despite the pandemic, PropertyGuru is still experiencing high volumes of active property searches and property seekers are still looking for answers to their concerns about property – and they’re looking to property agents like yourself to give them expert and trustworthy advice.
Be it doing videos, writing articles or even drawing comics – Stuart emphasizes the importance of agents staying active and relevant to their customers. Most importantly, agents shouldn’t be shy about sharing their knowledge as they’re building blocks to their own personal brand.
Kevin Lim: Virtual and Video Touring is Here to Stay
As a serial motivational speaker, Kevin strongly believes that one needs to be the master of his/her own mindset. And whilst we’re battling against this virus, a strong and positive mindset is root to surviving and thriving.
“The situation isn’t up to you, but your mindset is.” – Kevin Lim, ERA Preeminent Group
Kevin stresses the importance that agents need to accept and embrace digitialisation – as now, more than ever before; it has become a permanent part of our lives.
Almost like a “property expert crystal ball”, Kevin foretold that because of property viewings happening online now – it is going to become a part of property buying even after COVID-19.
This means that property agents need to pick up and hone even more digital skills like videography; and put genuine thought into the customers’ experience while watching the video. Moving forward, how agents present themselves on video home tours might become a determining factor on whether a physical viewing or sale happens or not. Check out Kevin’s 9 minute video on how you can shoot amazing real estate videos with just your smart phone!
Bobby Sng: Focus on Providing Value to Your Customers
The fact of the matter is, COVID-19 was something no one was ready for. And with this, the entire business model of real estate has shifted permanently.
Bobby emphasizes that agents need to accept these changes and be ready to adapt to this ‘new normal’. They can reach out and reconnect with existing and old clients – it’s time to share information and educate property seekers, so that you continue to show the value you bring to them.
However through these uncertain and challenging times, Bobby calls out to the property agent community with a heartfelt wish –
“Stay united and keep a lookout for each other, regardless of your agency” – Bobby Sng, PropNex
Bobby sincerely and passionately believes that even though agents compete with each other, it’s important – now, more than ever before, that you look out for one another and provide support wherever possible.
We’re all in this unprecedented period together; let’s stand united against this pandemic, so that we may emerge even stronger together.
We at PropertyGuru want to thank Stuart, Kevin and Bobby for sharing their nuggets of wisdom with us and hope that you found them useful, especially during this time.
In the meantime, #StayHome and stay safe.
#GuruCares #SGunited #PGStandByYou
Check out your COVID-19 Resource Guide to see the relief measures, latest webinars and articles available to you!
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Other articles on COVID-19 Relief Initiative for Agents:
- Standing By You Through COVID-19 (Relief measures launched on: 18 March 2020)
- Supporting You Further With COVID-19 Relief Initiative: Circuit Breaker Edition (Relief measures launched on: 13 April 2020)
- Enhanced COVID-19 Relief Initiative For Agent Partners (Relief measures launched on: 30 April 2020)
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