SPEACIAL ADVERTISING FEATURE: GuocoLand is breaking new grounds with its latest mega mixed-development Guoco Midtown, offering thoughtfully-designed public spaces, a new experience of working in Grade A offices and a new concept of luxury city living.
Words by Michelle Yee
Listed property developer GuocoLand has done it again. Following the incredible feat of transforming the Tanjong Pagar neighbourhood with Guoco Tower, an award-winning integrated development, they recently unveiled its latest mega mixed-development Guoco Midtown, set to do the same for the Beach Road area.
Guoco Midtown will be the latest addition and the final critical piece of jigsaw that connects the other key developments in the Beach Road/Ophir-Rochor Corridor such as Suntec City, South Beach, DUO, and Shaw Tower (currently undergoing redevelopment). With so many – mixed-use, commercial and residential developments in the area, it’s no wonder that the Beach Road/Ophir-Rochor Road Corridor is fast becoming a new hotspot for work-live-play.
Once complete in 2022, Guoco Midtown, strategically located at the intersection of three key office micro-markets: City Hall, Marina Centre and Bugis, will feature a total built-up area of 950,600 sq ft, with offices taking up 770,000 sq ft; retail and F&B spaces will account for another 32,290 sq ft; while the residential component—Midtown Bay—will feature 219 luxuriously-fitted units.
THE DEFINITIVE SOCIAL HEART OF BEACH ROAD
As one of the objectives that GuocoLand hopes to achieve with Guoco Midtown is to create a definitive social heart for the district, more than 170,000 sq ft of land area has been set aside for landscape and public spaces.
There will be 10 different plazas and gardens dotted around the mega mixed-use development, of which six will be open to the public—these plazas and gardens provide spaces for exercise, events and cosy nooks for unhurried and meaningful human interaction. Unlike other mega mixed-developments which often comprise podium blocks, the developer has incorporated street level buildings and public spaces to create a more human-scale, street feel.
A NEW, FLEXIBLE OFFICE LEASING CONCEPT INTEGRATING WORK AND PLAY
Understanding that the way companies operate and the way people work and live have changed drastically, GuocoLand has rolled out a new “core and flex” leasing model to offer companies with greater flexibility in terms of workforce and space needs—about 15% of the net lettable area (NLA) within the office space has been set aside for flexible and adaptable spaces which will give tenants the option to expand or contract their teams without having to move or renovate their main offices. Part of the 15% includes two floors that companies to use to set up “innovation laboratories” or experimental start-ups.
MIDTOWN BAY: LUXURY HOMES IN GUOCO MIDTOWN
Another key component of Guoco Midtown is Midtown Bay, the 33-storey residential tower comprising 219 luxurious units. Home buyers who are keen on living close to where they work and being a part of a very vibrant, dynamic community would want to consider a unit here, offering one- to three-bedroom apartment types, ranging from 409 sq ft to 1,324 sq ft.
Catering to the social aspect of living in the city, the units in Midtown Bay are specially designed for entertaining at home. Extra emphasis has been given to make sure that the living and dining areas are large enough to host intimate parties in the privacy of home. At the same time, the layout of the living and dining areas is also nimble enough to be converted to conducive work spaces.
That is not all, at the heart of the development is Midtown Hub, an exclusive urban and social club that incorporates the best of business and leisure. The five-storey building comprises several notable features like networking lounges, MICE facilities, collaborative work spaces, as well as venues for private gatherings and social parties. All residents will enjoy exclusive membership to this hub, which is thoughtfully conceptualised by the developer to support the growing need for spaces that blend live, work and entertain in one.
UTMOST CONVENIENCE WITH EASY ACCESS TO A SLEW OF AMENITIES
Lastly, being the residential component of Guoco Midtown, Midtown Bay will be plugged into the vibrancy, convenience and abundant facilities of Guoco Midtown. In addition to having access to an array of exclusive amenities within Midtown Bay, residents will also be able to enjoy the amenities, services and activities offered in Guoco Midtown.
EXCELLENT CONNECTIVITY
Thanks to its prime location in the heart of the Central Business District, residents, workers and visitors to Guoco Midtown will find that getting to the rest of the city is a breeze. For those who rely on public transport, the mixed-use development is well-served by four MRT lines: the East-West, Downtown, North-South and Circle lines—commuters can take a direct underground link to the Bugis MRT interchange station for the Downtown and East-West lines.
For those who drive, the development is within close proximity to major expressways like the Ayer Rajah Expressway (AYE) and East Coast Parkway (ECP).
Midtown Bay is the only residential launch of an integrated development in the CBD area in the coming years. With its flexible units, live-work-play concept, and key connections around the Beach Road area, don’t miss the chance to own a piece of Guoco Midtown.
To find out more about Midtown Bay, visit www.guocomidtown.com/midtownbay
